Beauty Industry, Mergers and Acquisitions

L Catterton Creates New Beauty Venture

Elevate Beauty houses Irene Forte Skincare, Dibs Beauty and Eighth Day.

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By: Rachel Klemovitch

Assistant Editor

L Catterton created Elevate Beauty Ventures, a new platform to invest in early-stage, highly differentiated beauty and wellness brands.
 
The company’s growth fund is reportedly investing between $15 million to $125 million per deal. 
 
Former StriVectin skincare president, Cori Aleardi is the leader and founder of Elevate Beauty.
 
“Elevate Beauty was founded to provide a high touch, value added approach to building iconic and enduring brands in the dynamic beauty market. We believe providing category knowledge and operational know-how early in a company’s growth trajectory will elevate a brand’s ability to break through and generate deep consumer love,” Aleardi said. 
 
Current investments of Elevate Beauty include Irene Forte SkincareDibs Beauty and Eighth Day.  

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Last year L Catterton invested in Chinese personal care children’s brand Hi!Papa
 

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